A Design And Digital Marketing Blog For Businesses | Freeoops
At Freeoops, we care about the combination of SEO and design thinking in business. And how to implement such digital marketing strategies that provide lucrative and elegant solutions for businesses who are trying to reach more customers through an ever expanding digital world.
The Importance Of Design In Business
Leading businesses are adopting design to make their strategies more creative and robust. As a result, their product line-ups are invariably more compelling. Companies like Lego and P&G have embraced design to lead in the business world.
The greatest opportunity within design is to take design away from strictly product design to design of more sophisticated elements. Elements such as business strategy and large system change. And that is precisely wherein lies the greatest promise for design. That it can be used as a force of change perhaps to design government policy
Is Design A Talent Or A Skill?
We believe that design is more skill than an inherent genetic capacity or a gift from the Gods. It is a negative frame of looking at life if one decides they are not creative. The best designers and businesses have always been those who struggled for years at refining and honing their craft and message. Malcolm Gladwell speaks about putting in 10,000 hours to truly become a master at a topic.
In that sense, it is useful to understand the concept of SEO and design thinking in business.
Design Thinking In Business
Design thinking is that frame of mind when we incorporate a design mentality while solving business problems. Some of the most successful businesses have laid critical emphasis on design being a key function behind their processes and workflow.
Lego is a good example of a company that has its success rooted in design thinking. Steelcase, the office furniture company, is into designing environments that foster more creativity, productivity and happiness in the workforce.
Marketing Is An Art
Most companies seem to view strategy as an analytical exercise. And this vision of strategy rolls out of a bygone era of number-crunchers.
At Freeoops, we feel that strategy and marketing are more of a creative process. Simply taking the data from the past and extrapolating it into the future cannot guarantee us significant breakthroughs.
If we are trying to predict the future based on past numbers and data, we will never get anywhere interesting. Instead, we need to actively strive to make the future. We feel that’s where greatness comes for businesses that stand the test of time.
This is where SEO and design thinking have a whole lot to do with how we can design and market the future that we want.
Search Engine Optimization (SEO) And Design Thinking In Business
The above video gives a concise definition of what is SEO (Search Engine Optimization). In short, search engine optimization is the process of getting your website to rank highly on search engines like Google for your desired business keywords.
Over 94% of search engine users who search for keywords on Google will only select first page results. They never worry about checking out subsequent result pages if the first page results are not catered to their keyword query. Hence, it is imperative for a business to secure rankings on the first page of Google.
This art of getting websites to rank on the first page of Google for their desired keywords is SEO. SEO is a skill and something you need to learn. There are a lot of reviews and testimonials out there of the best SEO training. However, Kotton Grammer has an inspiring following when it comes to teaching SEO. You can check out his best reviews and testimonials below:
Hire A Quality And Trustworthy SEO Company
If you want long-term success, there is no quick, magical trick that an SEO company can provide to rank your website #1 on Google. Ultimately, the potential of a quality SEO agency is only as great as the quality of your business. Successful SEO agencies help put your best foot forward. Therefore, your website will start ranking in places such that an unbiased, potential customer online can discover your business services.
The concept of design thinking applies deeply in SEO for business services. Consequently, a good SEO firm will carefully analyze your website design and business process designs to ensure that investing in search engine optimization could ultimately help you. As a result, most reputable SEO companies will ask you questions related to your business products and services.
It is important to note that it only makes sense to hire an SEO consultant if you, as a business owner, are ready to help your organization understand the value of digital marketing ROI. While the SEO experts of a trustworthy company could potentially come up with several great recommendations and ideas, it is ultimately upon you and your team to implement such ideas.
If you are a business owner in the NYC area, Dev Chatterjee is a certified Google Partner and can be deemed as a premier SEO Agency New York. As a digital marketing company, they embrace design thinking and provide cutting edge online marketing strategies for the businesses they work with. You can also check out Dev’s Twitter profile.
A Common SEO Mistake Businesses Make That Is Against Design Thinking
If you are going to invest in SEO services for your business, it is vital to first check that you have a solid business offering and a steady market demand. As stated earlier, search engine optimization cannot magically create demand for something that no one wants or make a bad business idea good.
A lot of business owners and websites get caught in “SEO trends”. Instead of focusing on new client acquisition, businesses end up chasing the latest changes and updates to Google’s search algorithms. Finally, this is where an expert SEO consultant is crucially valuable. Good digital marketing connoisseurs will urge you to create amazing content and focus on your business goals. As opposed to chasing SEO trends.
Forbes wrote a great article about common SEO mistakes to avoid. Also, check out the video below from Google.
A Compelling SEO Strategy Is Successful Design Thinking In Business
We care about design thinking at Freeoops. We believe it to be the foundation of inspiring and successful businesses of the 21st Century. Some businesses excel at UI/UX design form, but fail at function. While others excel at function but lackin aesthetics.
Successful design thinking businesses integrate both form and function to play hand-in-hand. Therefore, a sound SEO strategy is a perfect example of robust design thinking in business.